Marketing new technologies to your riders can produce a number of key results. In some cases, funding can depend upon the value of the transportation services you offer and you’re going to need to show the success of your technology purchase. If you’ve gone through the trouble (and expense) of enhancing your operation with some exciting new services, then you need to get the word out.
Abby Slovack works towards improving the transit experience of the riders who depend upon Lethbridge Transit. Abby brings an innovative approach to her agency by developing funding strategies that help to not only increase ridership through better service, but also to serve environmental concerns.
Director of Business Development
Coordinated Transportation Solutions, Inc
Adrienne Moretz is a dynamic and creative marketing professional with experience as the Community Relations Manager at TransIT Services of Frederick County. There, she worked on multiple marketing and advertising campaigns and programs to generate revenue and drive rider engagement.
You can listen to their story and learn from their expertise as to why marketing is a vital component of the transit industry. And what’s better, you can ask them yourself how they did it.
If you’re reading this now, it is proof that marketing is essential to keep your community informed and interested. You can, and should, do this too. Watch the webinar now.